![]() Kaplan teased that there will be further Pepsi web3 projects coming down the line in 2022. Pepsi Introduces the Mic Drop Genesis Collection With 1893 Generative NFTs To Celebrate Its Birth Year. The Pepsi Mic Drop Genesis NFT is a generative-style collection of unique NFTs that live on the Ethereum blockchain. The way it looks today, it won’t look like this in the future.” Pepsi, the soft drink maker, announced that it has introduced the Mic Drop Genesis NFT collection to celebrate its birth year. “The consumer experience around NFTs is horrible – it’s not a user-first experience,” he says. However, the tech needs to improve its “clunkiness” before that happens. Kaplan is ultimately “bullish on the future of this space,” seeing a future where NFTs will evolve beyond collectables to include everything from doctors’ records to gig tickets and house contracts. “As a marketeer, your job is to help dunk the heads under the water of all the other business functions to help them see what you are seeing.” The Pepsi Mic Drop x Billboard Music Awards Winners Club NFT Collection will mark the first time music fans will be able to take home a piece of the. “There are a lot of hairy issues for companies to address and answer,” he added. For a brand to play in this space it needs the support of legal, IT security and finance. The first step is to educate and immerse stakeholders and leadership. “If you wait for it to tip, you are going to be very late and playing catch-up,” he warned. It’s a turbulent ride, but Kaplan advises those that have held back to start experimenting to begin now rather than later. Alongside Pepsi, marketing giants including Nike, Coke and Burberry have all experimented to varying degrees of success. There’s been a rush on brands getting in on the NFT hype. In the long term, however, there is direct revenue to be made from NFTs once “you can crack that nut right and feel great financially and legally about how to do that,” Kaplan says. Pepsi has become the latest participant in the burgeoning non-fungible token space after unveiling its landmark NFT collection the Pepsi Mic Drop genesis NFT collection. Since NFT collectors are part of engaged communities, Kaplan says, “as a brand builder it’s really interesting to see all these avid Pepsi fans in one place that we can eventually start talking to.” For example, Coca-Cola and Budweiser have each dropped NFTs in 2021. They are following the path of a number of iconic, global brands that have released NFTs this year. The Mic Drop collection is Pepsi’s debut in the NFT world. It does not store any personal data.For now, Pepsi is not thinking of NFTs through an ROI lens, but rather an equity-driving exercise. Pepsi Becomes The Latest Global Brand To Launch NFTs. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The elements used in the design of Pepsi NFTs include microphones, stages, accessories and more. Each token will be created by using 50 unique attributes across six categories. The cookie is used to store the user consent for the cookies in the category "Performance". The Pepsi Mic Drop genesis NFT exists on the Ethereium blockchain. This cookie is set by GDPR Cookie Consent plugin. ![]() The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". A nod to the year Pepsi was born, each of our 1,893 genesis tokens are created using nearly 50 unique attributes across 6 categories, including microphones, stages, accessories, and more. The cookie is used to store the user consent for the cookies in the category "Analytics". The Pepsi Mic Drop genesis NFT is a generative-style collection of unique NFTs that live on the Ethereum blockchain. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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